Staging – Does it really matter?

Only if you are serious about selling.  Think of your home entering the market as yourself preparing for a job interview.  Anything you can do to make your home stand out against the competition matters.  You only get one chance to make a great first impression, and visual appeal is powerful.   If your closet is full of out dated clothes, you would likely go buy a new suit.   Your old clothes are still fabulous, but they won’t help you present the competitive look and feel that will get you the job.  Unless you have recently redecorated and repainted your home, it will likely benefit from a new, updated look.   Maybe the old suit will work enhanced by a new shirt, tie or accessories.  Old furniture with new wall colors and new accessories could be all that is needed.   If you don’t put your best foot forward, how will you know if you are getting the best response?   And don’t forget your on line presence.  It has never been more important.   Over 90% of all buyers start their home search on line.  Even with all the photography tricks we use, there are many things that cannot be hidden in a photo.   The internet is your first opportunity to draw in a buyer (or employer), or turn them off.   Staging is just another word for presentation.  Presentation matters if you want to win.   Why help the competition look good……it is your home you want them to choose.

Always remember, a buyer is not interested in seeing how YOU live in the house, they want to imagine how THEY would live in it.   It’s not personal, it’s simple marketing, and it’s worth the effort.